Book Review: Seth Godin – Tribes

March 4, 2019 productievekennis 3 min read No Comments
Picture of Tribes: leading people

Book Review: Seth Godin – Tribes

March 4, 2019 WhatDisciplineMeans 3 min read No Comments

In this day and age everyone has the opportunity to start a movement – to bring together a tribe of like-minded people. In Tribes, Seth Godin explains you how to start your movement. Because the world is desperate for someone like you to start leading people.

The Opportunity

Nowadays there are tribes everywhere. Inside and outside of organizations, in public and in private, in classrooms, in your local area, and even all over the planet.

Every one of those tribes is yearning for leadership and connection. That, is a big opportunity for you. An opportunity to find or assemble a tribe and lead it.

Because of the internet and social media, it is easier than ever to assemble a tribe and lead it. Everyone can do it. You can also create a tribe without using the internet of course. Just find something you are really interested in, a passion, and build your tribe around that. Build a tribe that is focused on connecting with one another.

Please realize that there are a lot of people out there looking for a tribe. Looking for a leader. Without leaders, there are no followers. You are a leader. And we need you.

Image of walking on a mountain: leader in front.

Create your tribe: lead people.

Build a company and you will leave a trace behind. But, a company is usually about stuff. Stuff that disappears. Tribes however, are not about stuff. Tribes are about connection.

Tribes start with a movement. Senator Bill Bradley defines a movement as having three elements:

  1. A narrative that tells a story about who we are and the future we are trying to build.
  2. A connection between and among the leader and the tribe.
  3. Something to do – the fewer limits, the better.

A movement usually starts as a micromovement. Seth Godin wrote down the key elements on creating a micromovement. The key elements consist of five things to do and six principles.

The five things to do:

  1. Publish a manifesto.
  2. Make it easy for your followers to connect with you.
  3. Make it easy for your followers to connect with one another.
  4. Realize that money is not the point of a movement.
  5. Track your progress.

The six principles:

  1. Transparency really is your only option.
  2. Your movement needs to be bigger than you.
  3. Movements that grow, thrive.
  4. Movements are made most clear when compared to the status quo or to movements that work to push the other direction.
  5. Exclude outsiders.
  6. Tearing others down is never as helpful to a movement as building your followers up.
Picture of a group fistbumping.

Connection comes first. Growth second.

By reading the actions and principles Seth Godin wrote down, you can already tell that he emphasizes on strengthening your tribe’s connections.

Focus on connection first. And always keep the connections within your tribe as your biggest priority. Growth, as in numbers, comes later.

As a leader you should focus on tightening the tribe first. It can be tempting to make the tribe bigger, to get more members, to spread the word. However, it does not scale well and your tribe will lose the sense of connection.

A tight tribe is way more efficient. A tribe that communicates more quickly, with empathy and compassion, is a tribe that thrives. A tight tribe is one that is more likely to hear its leader and take actions and ideas across the members of the tribe.

Focus on strengthening the connections within your tribe. Growth will come later.

We need you

The world is desperate for someone like you to start leading people. Revisit the strategy I shared above. There is opportunity to be found in everything nowadays. Create your movement. Build connections. Become the leader of your tribe.

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